Welcome to my blog, featuring various pieces from my collection of Oz books, artwork and memorabilia!

Sunday, September 8, 2013

Ozzy Advertising

Here are Montgomery and Stone, as the Scarecrow and Tin Woodman, in an ad that ran in Playbill in 1936. Clearly The Wizard of Oz still held great nostalgic value for audiences of the day, even though it had opened on Broadway over 30 years earlier. In fact, not only was it remembered fondly, it was a reference point being used to help sell advertising in Playbill !

This particular program was for the show The White Horse Inn, a musical comedy/operetta set in Austria. It starred William Gaxton, a popular Broadway star and Kitty Carlisle, who had recently returned from Hollywood after starring in (among other things) the Marx Brother's A Night at the Opera. Among the boys of the chorus was Alfred Drake, who would become another celebrated star!

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